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ACT

Organizer Communications

Effective community leaders have more than just perseverance and passion. They are good organizers and communicators. The resources below will help you learn the tips and tricks needed to recruit, train, support, and maintain the people who support your cause. 

3 Quick Tips

01.

Embrace an action strategy. In order to effect change, you must have a goal. Organizers need to be clear about the actions and outcomes they are seeking. This includes knowing what people or institutions to approach for change and the most effective ways to ensure their attention and follow-through.

02.

Communicate clearly, soon, and often. Bringing a group of people together for any cause is a recipe for potential chaos. Whether it’s agreeing on goals and strategy, or making sure everyone knows when and where to meet for an upcoming event, clear and direct communication is the best way forward.

03.

Celebrate your wins. Lifelong community organizers know that sometimes winning is winning, and sometimes winning is losing. Organizing can cause mental, physical, and financial hardships—so celebrate victories, large and small, and be prepared for more organizing even after a win. 

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Defining an Action Strategy

Don’t be put off by the wall of text. This academic paper is full of insightful, riveting stories from grassroots organizers, and keys developing a strategy and why that's important. A must-read for every organizer and organizer-to-be!

Article, Dakota Rural Action

Free

Community Organizing Toolbox

This resource is focused on organizing for community development. You’ll find frameworks for guiding, supporting, and evaluating community and systemic change. It’s organized with your time constraints and learning style in mind and includes short outlines, step-by-step guides, and in-depth lessons.

Toolbox, Community Toolbox

Free

Justice Leaders Collaborative

Connect with other social justice leaders through coaching and classes. This cool org offers education and training to individuals, organizations, schools, and universities through free and for fee classes.

Website, Justice Leadership Collaborative

Free, $

Action Builder Organizing Guide

This downloadable worksheet from the Action Network focuses on helping orgs spot volunteers with leadership potential and develop their strengths to offer maximum impact. (You'll be asked to provide a name and email address to download the worksheet.)

Guide, Action Network

Free

Activist Handbook Wiki

This Wikipedia-style site created by and for activists worldwide offers more than 450 guides on topics like training, organizing, political campaign strategy, tactics, wellbeing, and more. The site founders and core team have an ambitious goal of training more than 350 activists by 2050. Get in there!

Article, Activist Handbook

Free

Know Your Rights: Protester Rights

If you’re hosting or headed to a protest, this site has easily-digestible information for protest organizers and participants. It also includes sections for those who are taking pictures, and advice on what to do if you are stopped by the police and/or believe your rights have been violated.

Website, ACLU

Free

How to Protest Safely

Americans have a right to protest, but as we have seen in recent years, even peaceful protests can end badly. It’s important to know your rights, as well as what to do before, during, and after a protest. This article covers it all.

Article, Wired

Free

Community Organizing: People Power from the Grassroots

This rich resource from author David Beckwith is packed with great info, including the 10 Rules of Community Organizing and a guide to Defining an Action Strategy. You'll find words of wisdom from folks who’ve been on the front line for decades—like “Sometimes winning is losing” and “Sometimes winning is winning.” So true!

Article, The Forge

Free

Democracy Stories from the Ground Up

This is a multi-media news resource for organizers and those who want a take on the headlines from movement leaders and organizers, those who are directly impacted, and progressive thought leaders. ChangeWire stories include lived experience, systemic analysis, and solutions. You can also pitch stories to the editorial team.

Website, ChangeWire

Free

How to Organize a Protest March

As this resources shares, "Protest marches are a common and accessible way of getting your voice heard and bringing attention to your cause." This free guide covers everything from how to organize and communicate to how to follow up after the event to keep the momentum going.

Article, The Commons Library

Free

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