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Policy Writing

Policy writing is just one arm of social justice, but an important one at that. At first glance, this type of writing may not seem as sexy as what we do in our social media channels, blogs, or videos, but it has its place, and can and should make an impact.

From op-eds to press releases to white papers to organizational procedures, policy writing covers a lot of territory. Knowing how to communicate effectively in these areas is a great skill to build. In this section, you’ll find resources that share best practices and templates. Start with the basics, and then personalize them for your (or your org’s) goals. 

3 Quick Tips

01.

Express your opinions clearly and persuasively.  When you broadcast your views widely with a well-written, timely op-ed, it’s got the potential to reach millions of people, sway hearts, change minds, and perhaps even reshape public policy.

02.

Give your topic the attention it deserves.

Make headlines for your news or event with a well-crafted press release. It’s an easy, efficient mode of sharing factual info with a wide audience. Press releases also allow you to interact with media outlets to build those relationships which are a key part of potent activism.

03.

Write in a simple, consistent style.

Many policy documents serve as persuasive pleas to non-academic audiences (think: agencies and organizations). When you focus on prescriptive questions with solutions geared to address critical issues, you'll drive attention to topics that matter in your community.

Policy Briefs 101

This video shows how to convert theoretical, academic research into clear, actionable policy briefs.

Video, California Policy Lab

Free

How to Engage Policy Makers

This Sierra Club primer includes
three ways to engage your representative. You’ll learn how to write a letter that will get noticed, how to structure a question at a town hall and what to do if you have the opportunity to meet with your representative.

Article, Sierra Club

Free

Policy Briefs Guide

UNC Chapel Hill Writing Center offers this policy briefs guide—a great one-stop shop for info about how to write policy and / or reach policy audiences.

Handout, UNC Chapel Hill

Free+

11 Great Press Release Examples (Plus Tips)

This easy-to-consume article focuses on writing press releases for biz products, but its guidelines are vivid, with easy-to-apply newsworthy announcements. Using potent headlines, quotes, and data relevant to your intended audiences and media sources to broadcast your key messages are tips we can all embrace.

Blog Post, ContentGrip

Free

Writing Effective Op-Eds

Geared towards university community members publishing op-eds nationally, the tips presented here are helpful for all writers. Dive into this practical guide for easy-to-follow techniques to craft powerful opinion pieces.

Article, Duke University

Free

(What Is a) Policy Paper

This guide provides recommendations for writing persuasive, efficient, evidence-based papers and reports that can be and are used in a variety of venues (not just academic institutions or think tanks). There’s a great discussion (and examples) about criteria for developing policy choices and recommendations, including conducting sound analysis and weighing context.

Article, A Political Science Guide

Free

White Paper: Purpose and Audience

White papers began as official government docs communicating positions, issues analysis, and related solutions to challenges of all sorts. Today, white papers are widely used in biz as marketing tools to sell products and services. You might be called upon to write a white paper for your organization to make an official statement on an issue, or to present needed services to your community. If so, dive in here for help.

Article, Purdue Univ. Online Writing Lab (OWL)

Free

Writing for Policy Audiences

The Policy Communication Toolkit teaches trainers how develop multi-day workshops to help people turn research into reality. Based on 30+ years of proven strategies, you'll learn to effectively communicate evidence and its impact to elected officials and key decision-makers, ensuring sound policy development. The site also has course material available for download in French and Spanish.

Course, Population Reference Bureau

Free

Resources for Writers in Support of Justice and Action

Beyond traditional policy writing, here’s a treasure trove of inspiration for action. Originally published in 2020 (updated 2021), it emphasizes that the “commitment to fighting for racial justice must extend beyond the page. To that end, we are compiling a list of resources that we hope will help you in your own response to racial injustice and police violence.”

Article, Poets & Writers

Free

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